About Us

After several years in the luxury retail business Image Group is the Swedish franchising company behind Bottega Veneta, Mulberry, Max Mara, Sophie By Sophie and multibrand stores NK Access with store locations in Stockholm, Gothenburg and Malmö.


In 1984, the founders of Image Group, Eva and Conny Lindström, entered into a franchise agreement with Mulberry and opened their first store in Stockholm, Sweden. The rest is as they say history and now, over thirty-five years later Image Group has nine top luxury stores providing Sweden with the best accessories in the luxury segment.


​With experience from both franchisee stores and unique retail stores, Image Group holds an outstanding expertise when it comes to luxury accessories. The company and it's employees have profound experience, a strong relationship with the press and a deep understanding and know-how of the luxury accessories business.


Image Group is growing and constantly looking for exciting challenges. The latest result of this strive is the brand new Sophie By Sophie store at NK Stockholm.

Copyright 2020 © Image Group AB